Strong tourism consumption captures opportunities during the Spring Festival-Jiangsu Qiaoxiang Special Vehicle Co., Ltd.

Strong tourism consumption captures opportunities during the Spring Festival

Outlook remains positive

According to the research report of CITIC Construction Investment, the number of domestic tourists and tourism revenue are expected to reach 5.5 billion person-times and 5.13 trillion yuan in 2018, an increase of 10.8% and 12.3% year-on-year respectively. The domestic tourism market continues to develop rapidly. In addition, my country's outbound tourism market is very hot, and Southeast Asia is a popular area for outbound tourism. In 2018, the number of outbound tourists in my country is expected to reach 148 million, a year-on-year increase of 13.5%. The outbound tourism market is in good shape.

On the other hand, in order to encourage off-peak travel, the General Office of the State Council issued the "Several Opinions on Further Promoting Tourism Investment and Consumption", formulated detailed implementation rules or implementation plans for the paid vacation system, encouraged off-peak vacations, and required stable and unified national Under the premise of holidays, each unit and enterprise can arrange paid vacations according to their actual conditions, combining paid vacations with local traditional festivals and local special activities, and arrange staggered vacations.

Expected fermentation in peak season

According to domestic travel orders on the Ctrip platform, Sanya is still a popular city for registration. Tourism development in Hainan continues to improve, especially in Sanya City. In 2018, the growth rate of overnight tourists in Sanya reached 14.69%, and the duty-free sales of outlying islands reached 7.98 billion yuan, a year-on-year increase of 32.1%.

In addition, with the upgrade of tourism consumption, private groups and customized tours are very popular. According to Ctrip data, the proportion of users who book Ctrip’s fourth- and fifth-diamond products is as high as 91%. During the Spring Festival, the number of private group bookings and the demand for customized travel platforms both increased by over 100%. The attribute of "service" has received more attention. At the same time, the economic benefits of "service" to tourism products have begun to be reflected, and tourism leaders are expected to benefit.